“What’s in a name? That which we call a rose
By any other name would smell as sweet.”
~ from Romeo and Juliet, by William Shakespeare
You are probably wondering, why name an accounting and tax business Cat in a Tree? Cats are fun and cute, and the sight of a cat in a tree is interesting and unusual. Accounting and taxes, on the other hand, are such dry topics, and they make a lot of people's lives miserable and more stressful. Naming the practice Cat in a Tree is a designed effort to bring a positive, light, and fun energy to boring, practical matters of life.
The name Cat in a Tree was also chosen to differentiate the practice from traditional CPA firms, egocentric solo practitioners, and commercial retail tax preparation stores. Not only is Cat in a Tree meant to be different by name, but, most importantly, by the level of service and expertise provided to patrons. Whatever the accounting or tax issue may be, Cat in a Tree is a name meant to resonate with patrons as providing accounting and tax services with excellent technical knowledge and expertise, combined with friendly, professional, and thoughtful customer service.